The power of audio
I was commissioned to develop this white paper on behalf of Spotify and published on the IAB SEA+India website, where I wrote about the growth of audio across Asia and how it is impacting advertising and marketing. As of July 2023, this white paper had attracted 25,000 views internationally, with 25% of traffic coming from the US and Europe, and continues to see an average of 1,300 views monthly.
What’s in store for Programmatic Advertising
I was commissioned to write this report for Xaxis and e4M India highlighting the trends and evolution of programmatic ads. A lot of what was discussed here included the removal of third-party cookies, and what marketers needed to consider in navigating the new advertising landscape.
Evolution of Gaming
Here’s a white paper I put together for distillery APAC, a content agency headquartered in the UK, with offices in Singapore and the US.
The purpose of this piece is to educate brands on why they need to have a purpose, and how they can act on it. There is also a strong social element to it, highlighting the key issues that consumers in the region are thinking about today.