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Apart from writing for tech, I also dabble in the occasional lifestyle, B2C content pieces. Recently, I worked with lingerie brand Pierre Cardin to develop content for their website and social media, during the launch of their new sanitary product, the period panty. This is the article.

Here’s a piece I wrote for NTUC Income, on their recent insurance plan. The piece took the angle of telling parents the importance of getting an insurance plan for their child.

Here are some fun, engaging content for B2C brands:

Helping Pandora promote its Valentine’s Day series.

The launch of Kuala Lumpur’s Super Fun Park.

Going shopping in Bangkok? Here are some shopping hacks. This piece was written for the Hilton group.

For people who love cruises, The Azamara Quest cruise ship docked in Singapore.

Here’s an interesting piece on Designing the Changi Experience, around the seats at Changi Airport.

I’ve also subbed and written some other content for Hilton, which can be found here.